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GLOBAL EXPERT PANEL LAUNCHED TO BOOST AFRICA’S TOURISM INDUSTRY

The Public Relations Global Network (PRGN) has emphasized the need for destination marketers in Africa to adopt a holistic approach to branding and marketing in order to elevate the continent’s tourism sector. PRGN President Natacha Clarac explained that destination marketers must harness global capabilities and take a comprehensive approach to effectively promote Africa as a

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